Adobe’s recent venture onto the social media platform Bluesky didn’t quite go as planned. The software giant, known for creative tools like Photoshop and Premiere Pro, made its debut with a seemingly friendly post on April 8, 2025. The post, featuring the company logo, read, “Hey, we’re Adobe! 👋 We’re here to connect with the artists, designers, and storytellers who bring ideas to life.” It invited users to share what was fueling their creativity.
However, the reception was far from welcoming. Instead of creative inspiration, Adobe was met with a barrage of criticism and negative comments from Bluesky users. The backlash was swift and intense, reflecting long-held frustrations many creatives have with the company’s practices.
Users immediately began airing grievances in the replies. Many pointed to Adobe’s shift to a subscription-only model years ago, which replaced the option to buy software licenses outright. Concerns were also raised about high prices, cancellation fees, and the integration of generative AI tools, with some users worried about their data being used for AI training without clear consent. One user, Jonathan H. Gray, bluntly replied, “Go to hell, you greedy as***les.”
The post had over a thousand comments while only getting a mere 34 likes. This clearly shows that Bluesky users weren’t ready to entertain Adobe. In a Reddit discussion on the Bluesky subreddit, a comment highlighted the frustration with licensing terms, stating, “their licensing terms effectively forced you to opt in to letting them train on your data.”
The sheer volume and hostility of the comments apparently led Adobe to quickly remove the post. While the introductory message vanished within hours, the actual Adobe account (@adobe.com) remained active on Bluesky, albeit without any posts.
This incident highlights the significant discontent simmering among many creative professionals who rely on Adobe’s software. For years, the company dominated the market, leaving users with few alternatives. But as competitors emerge and frustrations mount over business practices perceived as anti-consumer, such as its early cancellation charges, Adobe found its attempt at outreach on a new platform quickly overshadowed by user anger.
The company hasn’t commented publicly on the Bluesky post deletion. But I’m sure they’ve got the message loud and clear!
Dwayne Cubbins
965 Posts
For nearly a decade, I've been deciphering the complexities of the tech world, with a particular passion for helping users navigate the ever-changing tech landscape. From crafting in-depth guides that unlock your phone's hidden potential to uncovering and explaining the latest bugs and glitches, I make sure you get the most out of your devices. And yes, you might occasionally find me ranting about some truly frustrating tech mishaps.
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