YouTube goes after online gambling content and "guaranteed returns" videos in latest policy update

YouTube is tightening its policies on online gambling content, effective March 19, 2025, to protect viewers, especially minors, from potentially harmful material. Announced in the community forum, the update expands existing rules under the “illegal or regulated goods or services” framework.

Starting mid-March, creators can’t direct viewers to uncertified gambling sites or apps via URLs, embedded links, logos, or verbal mentions. Videos promising “guaranteed returns” face removal, even if tied to Google-approved platforms. Content depicting online casino sites or apps (excluding sports betting and in-person gambling) will be age-restricted, limiting access to signed-in users over 18.

YouTube’s move targets misleading financial claims and aims to curb gambling’s appeal to vulnerable audiences. “We believe these changes are necessary to protect our community, especially younger viewers,” the announcement reads. The platform has faced criticism for hosting exploitative content, and this aligns with global efforts to regulate online gambling, projected to exceed $100 billion by 2026.

The update hits creators hard, particularly those reliant on casino game reviews or affiliate deals. Bans on links and “guaranteed returns” claims could disrupt revenue, while age-restrictions may shrink viewership. YouTube acknowledged the impact but emphasized its commitment to balancing creator support with safety.

This follows a trend of stricter content rules on YouTube and other online services like Meta and TikTok, reflecting growing accountability in tech. Creators have until March 19th to comply, with enforcement likely combining AI and human moderation. Exemptions for sports betting may spark debate about consistency.

For viewers, the update promises a safer browsing experience, particularly for younger users who may be shielded from glamorized depictions of online gambling. But for creators, adapting to these rules may require revisiting content strategies to ensure compliance while continuing to engage their audiences effectively.