Frustration is growing among subscribers of Google’s AI Ultra plan, as a key feature, the “Deep Think” toggle, remains mysteriously unavailable for use. The feature, marketed as a way to give Gemini advanced reasoning capabilities, has been a major draw for users willing to pay the premium price for the subscription. However, it’s now a source of widespread disappointment and confusion, with many feeling they are not getting what they paid for.
Plenty of users are already discussing this online and trying to figure out if they’re doing something wrong or if the feature just isn’t there. On a Google AI community page, a user posted about their frustration, asking if the feature was supposed to be available for Ultra subscribers yet. Other users quickly chimed in, with one commenter calling the situation a potential case of fraud, having paid for the subscription months ago specifically for this feature.
For those unaware, Google announced the feature back in June, noting that “subscribers will also soon get access to Deep Think, an enhanced reasoning mode for highly-complex math and coding.” But it seems the term “soon” was used loosely, because it’s going to be over two months since they made the statement.
The official responses from Gold Product Experts on these forums have been less than helpful, directing people to payment support pages or suggesting the feature might not be included in certain subscription tiers, like the business-focused one. This has only added to the confusion and anger. One user shared that Google Workspace support told them that the AI Ultra for business plan does not include Deep Think, a detail that was not made clear in the initial press releases. This directly contradicts another user’s claim that a Google blog post says it is included. Then, someone else said they were told by live chat that the feature would be available on August 11, but it never appeared.
The whole situation has people questioning the purpose of the Ultra subscription if they are receiving what amounts to the same service as the cheaper Pro plan. The lack of clear communication from Google about the feature’s rollout has left a vacuum filled with speculation.
On Reddit, some users are wondering if Google is holding off on the release because other, more powerful models like Grok-4 have come out, and the company is now waiting to launch a bigger, more impressive update with Gemini 3 instead. Another person theorized that the high cost of running the Deep Think model might make it too expensive to release widely.
A recent glimmer of hope came from an unverified screenshot showing the toggle, but it has only added to the anticipation and frustration of those still waiting.
The bottom line here is that Google needs to be more upfront with its paying customers about what is going on and when, if ever, they can expect to use the feature they were promised. We’ll be on the lookout for any further developments and will update the article if there’s something to share.
TechIssuesToday primarily focuses on publishing 'breaking' or 'exclusive' tech news. This means, we are usually the first news website on the whole Internet to highlight the topics we cover daily. So far, our stories have been picked up by many mainstream technology publications like The Verge, Macrumors, Forbes, etc. To know more, head here.
Dwayne Cubbins
1273 Posts
For nearly a decade, I've been deciphering the complexities of the tech world, with a particular passion for helping users navigate the ever-changing tech landscape. From crafting in-depth guides that unlock your phone's hidden potential to uncovering and explaining the latest bugs and glitches, I make sure you get the most out of your devices. And yes, you might occasionally find me ranting about some truly frustrating tech mishaps.
Follow Us
