The anti-Zuckerberg sentiment just got amplified by John Oliver on Last Week Tonight show

John Oliver isn’t holding back on Mark Zuckerberg these days. The host of Last Week Tonight dedicated a chunk of his latest episode to tearing into Meta’s data-hungry practices, urging millions of viewers to fight back by making their personal information less profitable for the tech giant. The segment dropped just as public frustration with Meta’s leadership hits a boiling point, fueled by recent controversies over lax content moderation and cozy political alliances.

As highlighted by Gizmodo, Oliver didn’t mince words. He painted Zuckerberg as a CEO who’s “somehow both a robot and a guy who owns exactly one shirt,” while slamming Meta’s role in spreading election lies and even enabling violence in places like Myanmar. But the real punchline came with a call to action. Oliver told viewers to tweak their Facebook and Instagram settings to block Meta from monetizing their online activity. “They’d probably not want me to tell you this,” he joked, before directing fans to a website with step-by-step instructions.

The site’s URL— johnoliverwantsyourraterotica.com — is pure comedy gold, leaning into the show’s trademark absurdity. But the guide itself is dead serious. Created with help from the Electronic Frontier Foundation, it walks users through disabling features that let Meta track their browsing habits, share data with advertisers, and link activity across apps. The goal? To shrink the value of your profile in Meta’s $140-billion-a-year ad machine.

Changing these settings isn’t a new idea for privacy nerds. But Oliver’s platform gives it mainstream muscle. The steps are straightforward: Dive into your account’s ad preferences, disconnect third-party data sharing, and unlink your Instagram and Facebook profiles if they’re tied together. It won’t delete your account or stop ads entirely, but it limits how precisely Meta can target you.

Will this actually hurt Meta? Probably not. Oliver admitted as much, noting that even when big advertisers briefly boycotted Facebook in 2021, the company barely flinched. User-led boycotts tend to fizzle, partly because Meta’s apps are so entrenched in daily life. Still, the segment underscores a growing cultural shift. People are tired of feeling like products, and Oliver’s tutorial — wrapped in jokes about Zuckerberg’s “uncanny valley charisma” — offers a tangible way to push back.

It’s a small act of defiance. But in an era where tech giants treat privacy as optional, every click toward stronger settings matters. Even if you have to type “rat erotica” to get there.