Microsoft Bing has been caught red-handed sneakily pretending to be Google. If you search for “Google” using Bing, the results might make you do a double-take. Bing has rolled out a design tweak that mimics Google’s simple and clean interface. It’s subtle but enough to confuse anyone not paying close attention.
It reminds me of the “you can copy my homework, but don’t make it too obvious” meme. As highlighted by Windows Latest, when you type “Google” into Bing’s search bar, it shows a page with a giant search box at the top. The layout feels like a stripped-down version of Google’s homepage, complete with minimal visuals and a familiar vibe. The trick? Bing hides its own search bar and categories, nudging the view just enough to keep its branding out of sight. If you weren’t looking closely, you might think you landed on Google’s actual site.
Users can dismiss this feature by clicking an “X” on the graphic, but the setup reappears if you visit Bing in incognito mode. It’s a clever tactic to keep people from switching search engines. Whether it’s genius or sneaky depends on your perspective.
Microsoft has a history of borrowing from its competitors. Its Edge browser often adopts features from Chrome, and now Bing seems to be borrowing Google’s look. The move seems aimed at users who search for “Google” as a stepping stone to leave Bing. Microsoft appears to be betting that a familiar interface could make people stick around longer — or at least second-guess leaving.
The news even caught Google Chrome’s VP and GM’s eyes who quoted a post from The Verge on X about the development saying:
Imitation is the sincerest form of flattery, but Microsoft spoofing the Google homepage is another tactic in its long history of tricks to confuse users & limit choice. New year; new low @Microsoft
Whether it convinces users to embrace Bing or just annoys them remains to be seen. What’s clear is that Microsoft is willing to blur the lines to get your attention. Feel free to share your thoughts on this dress-up game by Bing in the comments below.
Updated on 08/01/25: With a statement from Parisa Tabriz – Google Chrome VP and GM.
Dwayne Cubbins
514 Posts
For nearly a decade, I've been deciphering the complexities of the tech world, with a particular passion for helping users navigate the ever-changing tech landscape. From crafting in-depth guides that unlock your phone's hidden potential to uncovering and explaining the latest bugs and glitches, I make sure you get the most out of your devices. And yes, you might occasionally find me ranting about some truly frustrating tech mishaps.
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