US Mobile’s CEO, Ahmed Khattak, recently shared some interesting updates about their approach to referrals, rewards, and advertising. The company decided to stop using Google Ads, an arguably daring move considering how much businesses rely on it. Instead, they’re betting on their customers and the power of word-of-mouth. And it seems to be paying off.

According to the CEO, their referral program is thriving. People sharing their experiences with friends has brought in more customers than any ad campaign ever did. To back this up, the company rolled out a new policy for handling rewards. If you’re wondering what’s new, here’s the gist:

  • No rewards claim will be declined by their support agents.
  • They’ve set up a dedicated rewards team to handle inquiries. If you reach out to them, they promise a response within 24 hours.
  • If your claim is ineligible, you’ll get a clear email explaining why — no vague responses.

Khattak notes that it isn’t just about improving a program; it’s about making customers feel valued. They mentioned that transparency and trust are at the heart of this new approach. They even plan to launch a public page showing all their promotions from the last 18 months and future ones, complete with timestamps. It’s a way to make sure everyone is on the same page.

Of course, not everyone is completely satisfied yet. On Reddit, some users pointed out issues with virtual prepaid cards used for rewards. These cards expire in three months, and if customers aren’t notified in time, they might lose their reward. The CEO responded, saying they’re looking into better notification systems and are open to feedback about how to improve the program.

That said, several others shared positive stories about switching to US Mobile, praising their customer support and the CEO’s active presence in community discussions. It’s not something you see often from telecom companies, and it’s winning people over. When did you last see a company CEO engage with customers on a platform like Reddit?

By stepping away from traditional ads and focusing on customers, US Mobile is charting a unique path. Whether it’s a sustainable model or just a phase remains to be seen, but for now, the company seems all-in on building trust and delivering on its promises.

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Dwayne Cubbins
657 Posts

For nearly a decade, I've been deciphering the complexities of the tech world, with a particular passion for helping users navigate the ever-changing tech landscape. From crafting in-depth guides that unlock your phone's hidden potential to uncovering and explaining the latest bugs and glitches, I make sure you get the most out of your devices. And yes, you might occasionally find me ranting about some truly frustrating tech mishaps.

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