X has announced a price increase for its Premium+ subscription, set to take effect on December 21, 2024. New subscribers will immediately pay the updated rates, while current subscribers will see the change after their billing cycle begins on or after January 20, 2025. The new pricing reflects additional benefits, including an ad-free experience, improved features, and support for creators through a revamped revenue-sharing model.
For users in the United States, the monthly Premium+ subscription now costs $22, up from $16. The annual price has increased to $229, compared to $169 previously. That’s a noticeable jump, but X justifies it by emphasizing that Premium+ is now entirely ad-free — a significant enhancement compared to the reduced ads offered earlier.
In the UK, the new Premium+ price is £17 ($22.03) per month, up from £16 ($20.13). Annual subscriptions will now cost £175 ($220.21), a £7 ($8.81) increase over the previous rate. Meanwhile, in India, the monthly price has jumped to ₹1,750 ($20.57) from ₹1,300 ($15.28), with the annual rate rising to ₹18,300 ($215.14) from ₹13,000 ($152.84). While the increases vary by region, users in these countries are all paying more for the enhanced features.
One of the big selling points of the updated subscription is that it’s completely ad-free. This move aims to create a seamless browsing experience for users, which is a step up from earlier tiers where ads were merely reduced. X also promises higher priority support, access to features like Radar, and enhanced limits on its AI tools. These upgrades, according to X, justify the higher pricing.
The new revenue-sharing model is another focus of the price hike. X claims that part of the increased fee will support creators, rewarding them for quality content and engagement rather than traditional ad impressions. While this may appeal to users who appreciate the platform’s creative ecosystem, it remains to be seen how well this new system works in practice.
I’ve been seeing several posts complaining about X’s revenue-sharing system where non-political creators are practically earning peanuts despite having decent impressions and engagements on their posts. So we’ll have to wait and see if anything changes with the new pricing in effect.
This considerably big jump in pricing might make some users reconsider their subscriptions, especially those who were already on the fence about Premium+. What are your thoughts on Musk’s decision to bump up the fees for Premium+? Let us know in the comments below.
Dwayne Cubbins
470 Posts
For nearly a decade, I've been deciphering the complexities of the tech world, with a particular passion for helping users navigate the ever-changing tech landscape. From crafting in-depth guides that unlock your phone's hidden potential to uncovering and explaining the latest bugs and glitches, I make sure you get the most out of your devices. And yes, you might occasionally find me ranting about some truly frustrating tech mishaps.
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